TYRELL ROUSEY
North Platte, NE

In the sales business, what makes an event successful is repeat customers who support the Simmental industry. This week's customer of the week, Tyrell Rousey of Nebraska has a keen eye for quality SimGenetics. Recently he has selected top individuals out of the Head of the Class and the New Direction sales. It is always refreshing to see young breeders dedicated to the beef industry and their individual herd. We wish Tyrell the best of luck with his recent purchases.